App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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Pricing
Growth
$0.06
Cloud
per conversion
Zero
Free Forever
Cloud
Enterprise
Contact sales team
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.appsflyer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Appsflyer GO - Demo video - V5
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Small Businesses (1-50 employees).
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(118)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
September 08, 2020
AppsFlyer: One tool to attribute them all
We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.
- Attributing app installs
- Attributing assists for the installs, i.e. contributors
- Monitoring performance of the campaigns post-installations
- Wide range of pre-configured in-app events as well as support for custom events
- Easy creation and exporting of audiences based on in-app activities of users
- Supports download of only 200K rows of raw data for in-app events
- Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
- Custom reports are limited.
- Need to download raw data for deeper analysis
- Cannot look into parameter level events without raw reports
- AppsFlyer helps us optimize our campaigns for Facebook as well as Google
- Post-install performance tracking of in-app events as well as custom events for all campaigns
- It also helps in easy creation & export of audiences based on behavior of users
- Postback of events to Facebook & Google Adwords
- Google Adwords
- Facebook
- Bing Search
- Criteo
- Smartly
- Moengage
- Couponduniya
Integration is pretty straightforward where we just have to connect the standard events we use in the two tools. The rest is automatically taken care of.
7
- Marketing
- Analytics
- Product
- BI
August 26, 2020
If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs
We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.
- Track installs
- Track ROI
- Track campaigns
- Does not allow custom integration manually for post backs.
- Fetching the reports sometimes takes much longer than expected.
- Keywords report need to be fetched within 30 days.
- Our ROI has increased as we know where to allocate our ad budget.
- OneLink has helped with social media/influencer tracking.
- RevenueCat
- SearchAds
- Scaleo
- Facebook
All the integrations were straightforward and very easy to setup.
It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie developers like me.
August 11, 2020
Best MMP on the market
I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.
- UI is easy to navigate even if you have 0 previous experience with Appsflyer
- Raw reports
- Additional features (Protects 360, Audiences etc.)
- No predicted LTV
- Raw data reports have limitations
- Retention (daily) is limited to 30 days
- Over the last few years they started tracking ad revenue too, which is a huge plus.
- Different options for ad revenue tracking are possible.
- ROI measurements are very accurate.
- Soomla